A famous world engineer has advised all engineers to create engineering websites. Speaking in a conference in US, the man who also happens to be a CEO of a top Engineering company said that such sites are very important to their business. He stated that in the modern world, it is very difficult to survive stiff competition without a professional website.
He added that having engineering websites is not enough. It should be well designed by experienced web designers. This will make it look more professional thus increasing chances of attracting potential clients. He stated that a poorly designed engineer website is worse than having none. It will put off clients. This can be very dentrimental to engineering business.
He also urgued engineers to ensure that their engineering websites have basic features which explain about their business. They should indicate whether they engage in civil, structural, electronic, aeronautic and other engineering fields. This will help clients know precisely what they deal in so that they can hire their services.
On top of that, engineering websites should feature SEO optimized optimized content. This is very important because it will help to ensure that website content is returned in the top ranks by search engines. Many people will thus become aware about it and hence become clients.
Furthermore, they should constantly be updated with relevant information. People will have more confidence in the sites if they get latest information. It was stated that failing to update engineering website makes readers lose interest in it because no one is interested in stale information. It was noted that many engineers lose their clients by not giving them new information on frequent basis. The solution therefore is to ensure that engineers continue to engage in research on what readers want. This will increase chances of converting them into clients.
It was also pointed out that engineering websites are not just about engineers advertising their services. They could be websites by institutions offering engineering courses. Such websites show the kind of engineering programs offered, the duration it takes to complete and other vital information about the course. They help students who are aspiring to become engineers make their choices and apply.
Engineering websites can also include information on research projects. Engineers were therefore encouraged to post information about their various research projects.Readers will be interested to know about such information thus attracting traffic to engineering websites. Engineers were advised to take advantage of this opportunity.
It was also announced that if engineer websites aimed at promoting engineering business are well designed and properly maintained, they will attract many readers who can later become customers. Engineers were told to make efforts and maintain their websites to retain existing clients and attract new ones.
Into the bargain, engineers were also asked to post engaging content on their engineer websites so as to attract readers. This will help to maintain a steady traffic.
All in all, engineers were urgued to create engineering websites. It will enable them promote their business and enjoy other benefits.